Marketing

While I love social media marketing the most, I do dabble in analytics from time to time.

Union Cellars

In 2025, I spent the semester working with a group to create a portfolio of social media suggestions and recommendations for a winery local to our college. We were able to present this project on location and got awarded "Best Presentation" by the owner (which earned us some bonus points on our grade!).

Oliver's Story

The fall of 2024 brought the opportunity to elevate an existing brand to luxury status. Over the course of a semester, I worked with a group to create a video showcasing the story of PetSmart's luxurious brand extension: A spa dedicated to furry friends.

Tone It Up

I took my first marketing course in 2023. With a group, we created a new hypothetical product for the fitness company, Tone It Up. I was in charge of creating social media promotion for the product's rollout.

Customer Satisfaction with Apple iPhones

Susquehanna's Marketing Research course provided me with the opportunity to create and analyze a survey. My group studied our student body's interactions and opinions towards Apple as a brand.